Why Reachtive for
Digital Advertising: Buy Pipeline, Not Impressions
Paid search, social, and retargeting campaigns designed around pipeline economics, not clicks.
Why choose us for digital advertising
Most paid campaigns optimize for the wrong thing. Clicks are cheap, impressions are cheaper, and the dashboard looks great, right up until finance asks how much of last quarter's revenue came from ads and no one can answer. We run paid the other way around: start with the deal, work backward to the channel, and only spend where the math holds.
We plan the channel mix around how your buyers actually decide, paid search where intent is explicit, paid social where the category needs to be introduced, retargeting where the deal stalled. Every campaign is wired to conversion tracking that ties an ad click back to a booked call, a signed proposal, or a closed deal.
You get weekly optimization, transparent reporting, and a clear cost per qualified lead you can defend to the board. When a channel stops earning its keep, we cut it, not defend it.
Paid social, in numbers
Social advertising is a category-education channel, not a click channel.
Paid social pays back when it's measured against pipeline created, not last-click attribution. The math changes completely when you connect it to the CRM.
of B2B marketers say LinkedIn is their highest-ROI paid channel
Content Marketing Institute B2B Report 2024
average B2B LinkedIn Ads click-through rate
LinkedIn Marketing Solutions Benchmarks
average B2B cost-per-click on LinkedIn
AdEspresso / LinkedIn Benchmark 2024
of buyers say paid social influenced a purchase decision in the last year
Sprout Social Index 2024
Where paid social produces B2B pipeline
% of surveyed marketersSource: Content Marketing Institute, B2B Content Marketing 2024
Figures compiled from public industry research. We use them to frame the conversation, not to promise them, every Reachtive engagement is measured against a target we agree with you in scoping.
The Reachtive difference
What makes a Reachtive engagement different.
The people who scope the work are the people who deliver it. No hand-offs to juniors, no account-manager theatre.
We interrogate the actual constraint before recommending a solution. Most engagements are smaller than the client expected, because we don't sell a rebuild when a tune-up will do.
Every engagement has a measurable target, qualified conversations, pipeline lift, hours removed from the team's calendar, and we report against it, monthly.
We write code, strategy, and process the next team can pick up without an apology. No black boxes, no vendor lock-in.
Common questions
What buyers ask before they hire us for digital advertising.
Straight answers to the objections that usually come up on a first call. If yours isn't here, ask on the intro call, we'd rather address it now than in month three.
How much does digital advertising cost with Reachtive?
Every engagement is scoped to the actual problem, so pricing is quoted after a short discovery call, not from a rate card. Most digital advertising engagements sit in a defined band we can share on the call, with a fixed scope and a fixed price before any work starts. No open-ended retainers, no surprise invoices.
How long does a digital advertising engagement take?
Most digital advertising projects run in a defined window, typically four to twelve weeks depending on complexity, with milestones you sign off before we move on. We'd rather ship a smaller, useful thing on time than a bigger thing late. If the honest timeline is longer, we'll say so before you commit.
We already have an in-house team and other vendors. How do you fit in?
Cleanly. We work alongside internal teams and existing agencies all the time, as the senior lead on digital advertising, as a second pair of eyes on strategy, or as the specialist who owns one piece of the stack while your team owns the rest. Everything we produce is documented so your team (or the next vendor) can pick it up without an apology.
How do you measure success on digital advertising?
Against a business outcome you'd defend in a board meeting, qualified conversations, pipeline lift, hours removed from your team's calendar, not vanity metrics. We agree the target and the reporting cadence in the scoping phase, then report against it monthly. Target is: A paid acquisition engine with a defensible cost-per-qualified-lead..
What do you need from us to get started?
Access to the systems and stakeholders that touch digital advertising, and one decision-maker who can approve scope. The first deliverable is usually campaign strategy & channel mix, and we can typically kick off within two weeks of a signed scope.
What if digital advertising isn't actually what we need?
Then we'll tell you on the call. We regularly recommend a smaller intervention, or point clients at a growth & visibility service that's a better fit for the constraint, instead of selling a rebuild. We'd rather earn the next engagement than oversell this one.
Related services
Often paired with digital advertising.
Rank where prospects actually look, Google, Bing, and the new generation of AI answer engines.
Positioning, messaging, and long-form content that make the business the obvious choice.
Analytics, attribution, and reporting that show what actually drives revenue.
Next step
Ready to talk about digital advertising?
A 30-minute call to understand the business and where the constraint is. If we're a good fit, we'll scope an engagement , and if we're not, we'll say so.