Why choose us for search strategy
Most teams looking for search strategy have already tried a version of it, an in-house attempt, a vendor engagement that stalled, or a scattered set of tools that never quite came together. When they come to us, the brief is rarely "start from zero." It's "make this actually work, and make it defensible."
We approach search strategy the way we approach every engagement at Reachtive: diagnose before we prescribe, scope narrowly, and tie every deliverable to a measurable business outcome. That means no vanity dashboards, no generic playbooks, and no proposals padded with work that doesn't move the number. Senior people run the engagement end-to-end, not a rotating cast of juniors.
The result is a piece of work that fits inside your business, not around a template. Clean documentation, sensible handover, and a clear view of what changed and why. If the honest answer is that search strategy isn't your highest-leverage move right now, we'll tell you that too, and point you at the intervention that is.
Search, in numbers
Discovery is splintering across engines and answer boxes.
Half of buyer research now runs outside the classic ten blue links. The teams winning are the ones optimising for both places at once.
of Google searches now end without a click to any website
SparkToro, Zero-Click Search Study 2024
of desktop search results already show an AI Overview
Semrush AI Overviews Study, 2024
higher CTR for the #1 organic result vs. position #5
Backlinko, Google CTR Study 2024
of decision-makers expect AI search to reshape category discovery
Menlo Ventures, Enterprise Gen AI 2024
Organic CTR by SERP position
% CTRSource: Backlinko, 4M SERPs analysed 2024
Figures compiled from public industry research. We use them to frame the conversation, not to promise them, every Reachtive engagement is measured against a target we agree with you in scoping.
The Reachtive difference
What makes a Reachtive engagement different.
The people who scope the work are the people who deliver it. No hand-offs to juniors, no account-manager theatre.
We interrogate the actual constraint before recommending a solution. Most engagements are smaller than the client expected, because we don't sell a rebuild when a tune-up will do.
Every engagement has a measurable target, qualified conversations, pipeline lift, hours removed from the team's calendar, and we report against it, monthly.
We write code, strategy, and process the next team can pick up without an apology. No black boxes, no vendor lock-in.
Common questions
What buyers ask before they hire us for search strategy.
Straight answers to the objections that usually come up on a first call. If yours isn't here, ask on the intro call, we'd rather address it now than in month three.
How much does search strategy cost with Reachtive?
Every engagement is scoped to the actual problem, so pricing is quoted after a short discovery call, not from a rate card. Most search strategy engagements sit in a defined band we can share on the call, with a fixed scope and a fixed price before any work starts. No open-ended retainers, no surprise invoices.
How long does a search strategy engagement take?
Most search strategy projects run in a defined window, typically four to twelve weeks depending on complexity, with milestones you sign off before we move on. We'd rather ship a smaller, useful thing on time than a bigger thing late. If the honest timeline is longer, we'll say so before you commit.
We already have an in-house team and other vendors. How do you fit in?
Cleanly. We work alongside internal teams and existing agencies all the time, as the senior lead on search strategy, as a second pair of eyes on strategy, or as the specialist who owns one piece of the stack while your team owns the rest. Everything we produce is documented so your team (or the next vendor) can pick it up without an apology.
How do you measure success on search strategy?
Against a business outcome you'd defend in a board meeting, qualified conversations, pipeline lift, hours removed from your team's calendar, not vanity metrics. We agree the target and the reporting cadence in the scoping phase, then report against it monthly. Target is: a search strategy engagement that pays for itself, with a measurable target we can defend.
What do you need from us to get started?
Access to the systems and stakeholders that touch search strategy, and one decision-maker who can approve scope. The first deliverable is usually a scoped discovery, and we can typically kick off within two weeks of a signed scope.
What if search strategy isn't actually what we need?
Then we'll tell you on the call. We regularly recommend a smaller intervention, or point clients at a adjacent service that's a better fit for the constraint, instead of selling a rebuild. We'd rather earn the next engagement than oversell this one.
Related services
Often paired with search strategy.
Rank where prospects actually look, Google, Bing, and the new generation of AI answer engines.
Paid search, social, and retargeting campaigns designed around pipeline economics, not clicks.
Positioning, messaging, and long-form content that make the business the obvious choice.
Next step
Ready to talk about search strategy?
A 30-minute call to understand the business and where the constraint is. If we're a good fit, we'll scope an engagement , and if we're not, we'll say so.