Web & AI
A website that reacts to your customer, and does real work behind the scenes.
Strategy, design, and development for websites that carry commercial weight, connected to practical AI systems that reduce friction for customers and the team.
Who this is for
- Businesses whose existing website understates the quality of the company
- Teams that want to introduce AI in a considered, safe, brand-appropriate way
- Founders who need a credible digital presence that scales with them
The evidence
The experience behind the design affects what customers do next.
Visual design earns the first click. Performance, structure, and mobile behaviour decide whether that visit turns into a lead or a bounce.
Rakuten 24 reported a 33.13% increase in conversion rate after improving Core Web Vitals.
Source: Google Web Performance Case Study
Company case study
Vodafone reported an 8% increase in sales after improving Largest Contentful Paint.
Source: Google Web Performance Case Study
Company case study
redBus reported a 7% increase in sales after improving website responsiveness.
Source: Google Web Performance Case Study
Company case study
Google primarily uses the mobile version of a website for indexing and ranking.
Source: Google Search Central
Design decisions are business decisions. Reachtive treats performance, mobile behaviour, and accessibility as revenue levers rather than post-launch fixes.
Sub-services
What we actually deliver inside Web & AI.
Website Strategy & Design: A Site That Earns The Meeting
Positioning-led websites designed to build trust, reflect quality, and convert the right visitors.
A good-looking website is table stakes. A website that earns the meeting is a different discipline, it starts with positioning, moves through structure, and only then arrives at visual design. We build in that order because prospects don't buy a colour palette; they buy a clear answer to "can this team handle a problem like mine?"
We interrogate the offer first: who you serve, what changes for them, and what proof you can bring. That becomes the site's spine, the pages that need to exist, the order they belong in, and the questions each one has to answer. Design then makes that argument feel effortless: typography that reads like your brand talks, imagery that isn't a stock library cliché, and a visual system your team can extend without breaking.
The result is a digital front door that matches the quality of the business behind it, and does the pre-sales work before you ever get on a call.
Custom Web Development: We Speak Your Stack
Fast, accessible, well-engineered builds you can actually maintain, no legacy of technical debt.
React. TypeScript. Next.js. TanStack. Node. Postgres. Whatever your website, application, or integration needs to speak, or needs to speak to, our engineering team can deliver it. We build modern, accessible, well-tested sites that pass Core Web Vitals on a first-time visitor's phone, not just on our workstation.
We write code you can hand to the next team without an apology. That means clean component libraries, sensible data layers, real content models instead of hard-coded pages, and CI checks that catch regressions before they ship. We integrate with the CRMs, calendars, payment providers, and marketing tools you already use, no more copy-pasting a lead from an inbox into a spreadsheet.
The outcome is a website you can extend confidently for years, a foundation, not a rebuild you'll regret in eighteen months.
AI Services: Practical AI, Not Party Tricks
Chatbots, agents, and internal knowledge tools deployed responsibly with human review where it matters.
There is a version of AI that embarrasses brands, hallucinating chatbots, tone-deaf auto-replies, agents that confidently do the wrong thing at scale. We build the other version: AI that respects the brand, knows what it doesn't know, and hands off cleanly to a person the moment it should.
Every engagement starts with a use-case review, where does AI genuinely reduce friction for customers or the team, and where is it just noise? We ground assistants in your actual content and policies, add guardrails and escalation paths, and put observability in place so you always know what the system said, to whom, and why.
You end up with practical AI: a customer assistant that qualifies leads at 2am, an internal search that answers "where's that policy?" in a second, or an agent that removes an hour of repetitive work from every team member's day, with a human in the loop where it matters.
Challenges We Solve: Named Problems, Scoped Answers
The typical constraints professional businesses face, and the way we take them apart.
Most of our engagements start with a sentence, not a brief. "My website doesn't generate leads." "My site looks outdated next to my competitors." "My team keeps losing time to repetitive work." These sound different but tend to resolve into a small number of recognisable patterns, and each has a scoped, honest answer.
We diagnose before we prescribe. A no-leads problem is sometimes a traffic problem, sometimes a messaging problem, sometimes a conversion-path problem, and sometimes a follow-up problem, the remedies for each are completely different, and mixing them wastes budget. A dated-looking site is often actually a structure problem in disguise.
The result is a clear path from the specific complaint to a measurable solution, often smaller and faster than the client expected, because we didn't sell a rebuild when a tune-up would do.
How we work
A disciplined process, adjusted to the engagement.
Next step
Rebuild the digital front door, and everything behind it.
Send the current site and a sentence about what's working and what isn't. We'll come back with a shape of engagement and an honest timeline.