Aurevane
A fashion house, translated into a global e-commerce experience.
Aurevane is a concept fashion house storefront, an editorial e-commerce experience where campaign imagery, collections, and product discovery share the same considered pace as a luxury print magazine.
Campaign hero
The Nocturne Collection anchors the homepage in a single, cinematic image. Serif wordmark, thin utility bar, and a quiet menu keep attention on the campaign, not the chrome.
Editorial navigation
A full-screen drawer replaces the traditional mega menu. Categories read like magazine sections , Women, Men, Collections, Beauty, Gifts, The World of Aurevane , with a live product image confirming context on the right.
Category expansion
When a category opens, subcategories appear in a light-touch grid , Bags, Ready to Wear, Shoes, Accessories , making a deep catalog feel navigable without pulling the customer out of the moment.
Product discovery
New arrivals surface as a horizontal editorial rail: generous imagery, refined typography, color swatches, and a soft NEW tag. Prices are present but never shouted.
Stories from the House
A journal module blends campaign, craftsmanship, and travel stories, giving the brand somewhere to speak beyond product and turning content into a discovery layer for the catalog.
Newsletter & footer
A dark, quiet footer closes the experience: a considered newsletter opt-in, a clean four-column sitemap for client services, house, discover, and legal, and locale + currency controls for a global audience.
The challenge
Luxury fashion brands sell online, but most storefronts feel like catalogs. Aurevane needed a digital flagship that carried the weight of a Maison, campaign-first, collection-led, and quietly built for conversion.
Our approach
We led with a full-bleed campaign hero, a hushed serif wordmark, and a slow, deliberate navigation drawer. Product grids, journal stories, and appointment booking sit on the same editorial grid so shopping feels curated, not cataloged.
Design objective
A concept storefront that reads like a fashion title and behaves like a modern e-commerce platform, with clear paths from campaign to product to checkout.
Scope of work
- Brand system & wordmark
- Editorial art direction
- E-commerce UX & IA
- Product & collection pages
- Journal / editorial system
- Newsletter & CRM
Disclosure
This is a Reachtive concept project. It is an independent work created to demonstrate our strategy, design, and development capabilities. It is not affiliated with, endorsed by, or created for any real company, and any names, contact details, or imagery are fictional or for demonstration purposes only.
Related work
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