Aveline Beauty Studio
A calm, editorial home for a modern D.C. beauty studio.
A quiet, editorial website for a Washington, D.C. beauty studio, built to make personalized nail, skincare, brow and lash services feel considered, unhurried and easy to book.
Hero
An oversized serif headline paired with a warm product-shelf image sets the tone: personal, precise and unhurried.
Services
A three-up service module introduces skincare, lash and nail work with editorial photography and numbered chapters.
Featured pricing
A transparent starting-price table across Manicure & Pedicure, Facial Treatments and Lash & Brow removes friction before booking.
Approach
A short manifesto pairs treatment imagery with a quiet Washington, D.C. landmark, anchoring the studio to its neighborhood.
Visit
A dedicated location panel surfaces address, hours, directions and a direct line to the studio.
Footer
A large wordmark marquee closes the page and keeps navigation, contact and booking one click away.
The challenge
A boutique beauty studio needed a site that felt as calm and refined as the treatment room itself, while making services, pricing and booking effortlessly clear to first-time clients.
Our approach
We built an editorial layout with a large serif voice, generous whitespace and warm neutral tones. Services, featured pricing, approach and studio hours each get their own numbered chapter, with a persistent Book Now anchored in the navigation.
Design objective
A website that reads like a print editorial, communicates precision and comfort at a glance, and routes new clients directly into the online booking flow.
Scope of work
- Brand direction
- Editorial art direction
- Website design
- Development
- Booking flow
- SEO foundations
Disclosure
This is a Reachtive concept project. It is an independent work created to demonstrate our strategy, design, and development capabilities. It is not affiliated with, endorsed by, or created for any real company, and any names, contact details, or imagery are fictional or for demonstration purposes only.
Related work
More concept projects.
Next step